It’s awards season in the film and television industry, but how do the Oscars, BAFTAs and glitz and glamour compare to corporate awards?

There’s no doubt about it, people in their droves are drawn to big name celebrity and media awards – the posh frocks, limousines and star-studded ceremonies make viewers and nominees alike flush with excitement and anticipation. It’s easy to think that these high profile awards are the ones with real value, but in reality, they’re no different to clinching a win for great customer service, or product of the year – it’s just a matter of scale.

The key difference between commercial and more widely celebrated awards, aside from the level of coverage, is that the stars benefit hugely from global exposure and the subsequent box office success that puts them directly in the spotlight. Some businesses feel almost embarrassed to put themselves forward for recognition, but while peer-nominated awards may feel more authentic, any short listing or win brings tangible benefits to your organisation.

You can build self-submission awards into your overall business strategy, giving internal teams a sense of competition and encouragement to deliver projects that might make the grade. Ultimately, as long as the criteria and judging process is transparent and honest, there’s plenty of value to be had from these types of awards – and the more you enter, the more chance you have of joining the likes of Eddie Redmayne, who is on track for an impressive stream of multiple wins this year. On the other hand, if you find yourself in pole position due to the kindness of others, make sure people know that’s how it was earned, and work it for all it’s worth!

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