While the idea of entering business awards may be eminently appealing for many organisations, one of the main barriers to entry is the concern that it will be too time-consuming. Of course, there are professional awards writers on hand to help with the submission process (*waves*), but it’s also worth thinking strategically, and building award-focused activity into your internal communications to keep things moving in the right direction.

A simple shift in your strategy can really help you to collate the data and evidence required for an award entry – and once implemented, it becomes a rolling process that can enhance team morale and open up further opportunities for your business. So how do you do it?

Dedication, that’s what you need

Firstly, you need to engage your employees. Use any means at your disposal to inform and motivate them: intranet, newsletter, monthly departmental meetings – whatever works for you. Share success stories via these mediums and make sure any big contract wins or exceptional feedback is shared among the team. If you’re a large organisation, you could assign one person per department/unit to collate evidence and forward to your awards submission writer.

These morale-building exercises will encourage productivity, with everyone wanting to be part of the next win. You can highlight specific awards you’re targeting to focus your people, keep things general and find awards to fit the results, or even a bit of both. The trick is to use awards as a mechanism to encourage staff to raise the profile of your business, both internally and externally.

What kind of evidence?

Successful award submissions are all about proving high standards – so you need to look for things you can measure or compare to something else in order [...]