When you’ve invested time, effort and money into a business award entry, you want to make sure that you get a return on your investment. While a win is always the preferred outcome of a submission, don’t be fooled into thinking that’s the only result that can bring tangible benefits to your organisation.

Never underestimate the power of making the shortlist – being up among the leaders represents a huge percentage of the value of an out-and-out win, and even being nominated (if it’s a peer-led award) can offer some great marketing opportunities. After all, anything that can help raise your profile has to worth taking advantage of.

Here are our top 5 tips for marketing yourself on the back of your award result…

Wear your badge with pride – even being shortlisted is usually enough to be given permission to display the award’s badge or logo on your marketing materials; there’s often a nominee or ‘shortlisted for’ version for you to use. Add this into your email signature, website banner, new print-runs of flyers and brochures, and even your LinkedIn profile or social media accounts.
Attend the event – if you’re invited to the ceremony, take some pictures while you’re there. You can use them to enhance a blog that you write about the event and on your social media accounts. Don’t forget the event is not just a celebration, but a great networking opportunity too. It’s potentially a room filled with new clients, or new employees.
Notify with a newsletter – not everyone will visit your website, so cover all bases and send out an email or newsletter to your staff and clients. You can link to your ceremony blog and brighten it up with [...]