We often talk with clients about the hidden benefits of being shortlisted for an award and are big fans of the mileage you can get out of just making the list of finalists (see our blog here on how to do that).

A conversation with a client recently reinforced this theory for us as they told us their story. Many of our clients like to keep our work for them confidential, so I’m sorry we can’t name them for you, but rest assured this is a genuine story.

The award entry we wrote was for a national set of awards and for a project which has been ongoing for some years. The project has seen a relatively large investment and has reaped some great short-term rewards, but by its nature the true impact will only be revealed in the longer-term.

While it is a project delivered by a series of partners, not every organisation which could have been involved had chosen to. The partners are also keen to spread the good practise from the project to other areas and for others to use the techniques they’ve applied.

Much to the surprise of the project manager, winning the award delivered all of the things on their wishlist – and more!

A director of the organisation was at the awards and now has days in their diary to travel to see the project and meet the partners. Many other organisations have stepped forward to join the project, notably one which seems to have moved from being neutral about it to being incredibly keen to get involved with both work on the ground and promoting the project.

The regional media have covered the project as a result of the win, and the team [...]