Awards, why bother?
They’re time consuming, difficult to write and if you’re even half-way successful you have to pay for at least a couple of people to go to a flash awards dinner. So why would you bother entering awards? Well, the benefits of just being shortlisted for an award can be far-reaching, for both a business and its staff.
Awards are an independent endorsement of how amazing your business is. It’s not just you saying you give great service, it’s an influential body. And that’s reassuring, both for potential clients and for potential members of your team.
Most awards supply you with a logo to use on your website which makes your award-winning credentials obvious. Could this be the thing that tips the balance between someone enquiring about your products/services rather than your competitors? You may never know, but you can be sure it won’t do your reputation any harm.
And if you want to attract the best talent to help drive your business forward, winning awards can’t hurt. It looks good for your business and good for their CV. What you might call a win-win-win situation.
There’s always the potential to get some publicity off an awards win, or even just being shortlisted. Local newspapers like stories about local businesses triumphing (contrary to popular belief, they do run the odd positive story) and who knows which potential customer might read that story or what other benefits it could bring? One of our clients slashed their import bills after being featured in their local newspaper when they were only shortlisted for a couple of awards. They’d previously been struggling to find importers who would deal with their small volumes and after the newspaper piece ran, two [...]