Our chief wordsmith, Louise Turner, was delighted to accept an invitation to take part in a Guinness World Record attempt recently. That’s Louise in the middle of the picture above, with Rachel Hatfield of Shoo Media on the left and client Claire Turner (no relation) of TLC Accountants on the right.

Even better than an exciting invitation to try to break a world record, it was for the most people taking part in a gin tasting (and she does rather like a tipple). On reflection, she thought there were a lot of parallels between the attempt to break a world record and writing business award entries. Here’s why…

It’s all in the preparation

For the Guinness World Record attempt to be successful the organisers had to be prepared. From researching the current record to figuring out step-by-step how they were going to beat it, the glory would be theirs if the plan was robust. They even had specially-printed holders for the shot glasses so people could hold three tasters without a table to rest them on. Less tables meant more people in the venue – which equaled more chance of taking the record.

When thinking about award entries you can be planning even when you don’t know which award you want to enter. Save brilliant data, evaluate your projects, seek testimonials at the time and make sure you keep them in a place where everyone on the team can access them. And if you do know which award you want to make a submission to, plan the project you want to put forward and ensure you gather evidence as you go along.

How you’ll be judged

When writing awards you have to think carefully about the criteria and it was [...]