Our core principles for using Artificial Intelligence (AI)
We believe that AI should be positively embraced, without losing the integrity of our work.
All ideas, opinions, and the finished product will be written by a human and be original to its author.
Strategic communications plans are developed manually by our team, without the support of AI. We are not seeking to integrate AI into this element of our work.
Client updates, including emails, are written manually by our team, without the support of AI. We are not seeking to integrate AI into this element of our work.
What we will not do with AI:
- Pass off writing generated by an AI as our own
- Offer statements or references generated by AI, that have not been personally fact-checked
- Enter your data, information or unique IP into a generative AI, where it may be added to their training data
When we might use AI:
We may use AI to help with research, but if AI tools have been used, we will proactively disclose that to clients.