Benefits of being on an award shortlist
October 1, 2024
Industry awards – there’s no shortage of them. Whether you’re in the creative sector, tech, or marketing, the options seem endless. But should you really bother entering? Let’s look at the common reasons why people avoid award submissions and why these reasons might not hold up.
1. Small fish in a big pond
It’s easy to feel like most awards only cater to the biggest players with endless budgets. Yes, many awards do focus on large companies. However, creativity knows no financial bounds. Often, it’s the boldest ideas and fresh approaches that shine through, regardless of company size. The right award platforms create a fair space for all, where innovation, not budget, takes centre stage
2. Judging bias – does it even matter?
The same faces, the same judges – it can seem like an insider’s game. But modern awards are changing. With global panels of diverse experts and transparent judging processes, bias is being stamped out. It’s not about who you know, it’s about the work you create.
3. What’s a trophy worth?
So you win an award, and now what? A trophy on your shelf is nice, but is it really useful? The value of awards goes far beyond a shiny object. Winning can open doors, build credibility, and boost your profile. It gives your clients something to trust and helps you stand out in a crowded market.
4. Lose and learn
What if you don’t win? Was it all a waste? Not necessarily. Entering awards makes you reflect on your work and showcase it in its best light. Even if you don’t win, the process itself can be an opportunity to learn, refine, and grow. Many entrants use the experience to better their next project. A well-written award entry makes a great case study. And you’re getting to network in a room of peers and potential clients. What’s not to like?
5. Entry fees – A necessary investment
Many people question the need to pay entry fees for awards and assume that if an award requires a fee, it may not be trustworthy. In reality, entry fees often help maintain the integrity and quality of the awards. Organising an awards programme takes considerable resources – everything from selecting experienced judges to creating a smooth process – and entry fees go towards covering those costs. This also means the organisers are less reliant on sponsors and can remain impartial, ensuring the judging process is based purely on merit. High-quality awards come with investment, and your fee helps support that level of excellence.
6. Environmental impact – is it worth it?
Industry awards often conjure images of executives jet-setting around the globe to attend glitzy ceremonies, creating a big carbon footprint. But awards can and should evolve. Many are now hosting virtual ceremonies, cutting down on travel and waste, while focusing on sustainable practices.
7. Too busy to enter
Don’t have time to create a flashy case study video or jump through hoops? You’re not alone. Some awards have simplified their submission processes, making it easier and less time-consuming to participate. Others provide guidance along the way, so you can still showcase your work without getting bogged down in unnecessary admin. What’s important is finding the Goldilocks award for you – one that enables you to tell your story in enough detail to help the judges understand what amazing things you’ve done, but which doesn’t push you beyond your resources to create the entry.
Need help with your submissions?
Done right, awards can be more than just a pat on the back – they can be opportunities for growth, learning, and recognition.
If you’re unsure how to navigate the process or want to boost your chances of winning, get in touch with us at Awards Writers for professional support.
