Seven is our lucky number

It took almost 20,000 words and countless hours of blood, sweat and tears (okay, maybe not tears) but earlier this summer we completed a batch of seven award entries for three national awards. These particular sets of awards had deadlines within days of one another, so it was no mean feat to co-ordinate everything that was needed.

However, all of the hard work was worth it as all seven have been shortlisted!

It’s our pleasure to now be supporting the clients in their preparations for the second round of judging. And having a small glass of something to celebrate, obviously.

By |August 25th, 2015|Award wins, Awards|0 Comments|

5 perfect places to promote your award win

Winning an award is great for morale, but there are of course other more, shall we say, commercial incentives for submitting an entry.

Whether you win or just secure a place on a shortlist, business awards are a great way of increasing confidence and credibility – and in turn, this can help you to retain customers and win new ones. However, to maximise this value from your award, you need to make sure that people know about it!

5 essential platforms for exposure

While some types of marketing, such as press releases, should be mandatory after an award result, there are some other platforms that you mustn’t forget when it comes to promoting your prowess.

Here are the top 5 that you need to make sure you don’t overlook:

Email signature – always make sure you change your email signature to include ‘Winner of…’ Or ‘Shortlisted for…’ and include the award logo or emblem if you have permission (check if you’re not sure). Don’t just do this for your email – make sure every member of staff does the same.
Website – many organisations forget to update their websites regularly, but if there’s one time you really need to do it, it’s now! If you don’t have the function to do it yourself, send the info over to your web developer and get them to do it for you – minor tweaks don’t cost much, and it could very quickly pay for itself. When prospects are browsing several websites, they’ll be impressed if yours is the one that has an award win or shortlist place proudly displayed. It could be the clincher that seals the deal.
Digital marketing campaigns/newsletters – firstly, it’s worth dedicating an entire e-shot or section of a [...]