Benefits of being on an award shortlist

There is so much power in being shortlisted for an award. Entering an award competition can feel like a high-stakes game, where everyone is aiming for the win. You might feel the pressure building as the results are announced, and it’s easy to think that anything less than winning is a failure. But here’s the thing: the shortlist isn’t just a consolation prize. It’s a powerful indicator of your work’s excellence, providing you with a platform for future growth.  

In a study by Best Business Awards smaller award-winning companies have been known to experience a 63% increase in operating income and a 39% growth in sales when compared to non-winners. So being on the shortlist has its many advantages. 

Getting your name or brand on a shortlist isn’t just a stepping stone, it’s a victory. Being shortlisted is a validation of your work and talent, and it can open doors in unexpected and impactful ways. 

Feeling disappointed you didn’t win? Here’s why you shouldn’t be: 

Instant credibility boost

One immediate benefit of being shortlisted for an award is the recognition it brings. It’s an endorsement from industry peers and experts, which can significantly boost your credibility in your industry.  

Let the world know

Sharing your achievements on social media isn’t just bragging, it’s letting clients, partners, and stakeholders know that your work reaches a level of excellence. Showcasing your shortlist across your social media channels can amplify your reach, attracting new clients, collaborators, and opportunities. 

Don’t stop at a simple social media post. Create a blog or press release highlighting your achievement. If you have a newsletter, dedicate a section to explain what this recognition means for your business.  

Networking opportunities

Being shortlisted typically comes with invitations to awards ceremonies, galas, and other networking events, which are golden opportunities to connect with industry leaders, influencers, and potential collaborators. This can also link back to social media – sharing your stories and experiences with peers to build your online presence.  

Top tip: make sure to come prepared for these events. Before attending, research the people you might meet – whether they’re influencers in your industry or potential clients. Bring plenty of business cards or have your QR code to your socials like LinkedIn. 

Employee morale and motivation

Having your team’s work recognised can significantly boost their morale. This recognition can increase motivation, job satisfaction, and confidence. Taking your team to the award events is also a great way to show your gratitude – who doesn’t love getting glammed up? 

Long-term impact

Being shortlisted also adds to your professional track record. Each recognition builds your portfolio, showing a consistent history of excellence. Over time, these milestones can establish you as a leader in your field, increasing your chances of not only winning future awards but also attracting bigger opportunities in the long run. 

Reflection

Not winning provides an opportunity for self-assessment and reflection. Feedback from judges (if you get it) can offer valuable insights into areas of improvement and innovation. Who knows, next time you might take home the trophy.  

Ready to see your name on the shortlist? With our proven 80% shortlist success rate, the time to shine is now. Don’t wait for the next opportunity to pass you by – partner with us today. Contact the team and let’s make your work stand out from the crowd.