Our chief wordsmith to judge Digital Experience Awards 2015

We’re delighted to announce that Louise Turner, our chief wordsmith and all-round awards afficionado, is to be a judge at the Digital Experience Awards 2015.
In November Louise will score the shortlisted written entries for her allocated category (kept a secret until the day of the awards) and then watch the finalists’ presentations on the morning of the awards, before helping decide the category winner.

Louise said: “I’m delighted to have been accepted on to the panel of judges for the Digital Experience Awards. I’m looking forward to hearing the finalists tell their story and to peeling back the veneer of the presentations to ensure they can qualify their claims to help us find a worthy category winner.

“Judging awards helps keep our awards entry skills sharp. All of the award entries we’ve written so far this year have been shortlisted and we’re now waiting with baited breath for the awards ceremonies to take place to find out whether our clients will take to the stage.”

To find out more about our award writing services email louise@awardswriters.com or check out the information here.

  • Permalink Eddie Redmayne and his Screen Actor's Guild award. Image courtesy of ReutersGallery

    It’s celebrity awards season – but how do the corporate counterparts compare?

It’s celebrity awards season – but how do the corporate counterparts compare?

It’s awards season in the film and television industry, but how do the Oscars, BAFTAs and glitz and glamour compare to corporate awards?

There’s no doubt about it, people in their droves are drawn to big name celebrity and media awards – the posh frocks, limousines and star-studded ceremonies make viewers and nominees alike flush with excitement and anticipation. It’s easy to think that these high profile awards are the ones with real value, but in reality, they’re no different to clinching a win for great customer service, or product of the year – it’s just a matter of scale.

The key difference between commercial and more widely celebrated awards, aside from the level of coverage, is that the stars benefit hugely from global exposure and the subsequent box office success that puts them directly in the spotlight. Some businesses feel almost embarrassed to put themselves forward for recognition, but while peer-nominated awards may feel more authentic, any short listing or win brings tangible benefits to your organisation.

You can build self-submission awards into your overall business strategy, giving internal teams a sense of competition and encouragement to deliver projects that might make the grade. Ultimately, as long as the criteria and judging process is transparent and honest, there’s plenty of value to be had from these types of awards – and the more you enter, the more chance you have of joining the likes of Eddie Redmayne, who is on track for an impressive stream of multiple wins this year. On the other hand, if you find yourself in pole position due to the kindness of others, make sure people know that’s how it was earned, and work it for all it’s worth!

I’d like to thank…

Okay, [...]

The morning after the night before

Yesterday was a pretty big day for us here at Awards Writers. Instead of being at home awaiting news from awards ceremonies, our chief wordsmith Louise was giving the opening speech at a set of awards we created.

Before you ask, we didn’t write entries for anyone (that wouldn’t be ethical!) but instead teamed up with business support organisation BiY to create the BiY Inspired Awards for micro and small businesses across Yorkshire. Louise also chaired the judging panel, which included Darren Shaw, MD of BiY and Simon Hartley, of Be World Class.

 The awards were an idea we’ve had buzzing around for about two years now as research told us there were none for small businesses in Yorkshire.

We couldn’t quite believe it when we kept turning up blanks as potential clients approached us to ask what there was available for them to enter.

Sure, you could have a crack at the Yorkshire Post’s awards, but as a small or micro business you’d be in a category which included companies with turnover up to £10m. A pretty tough nut to crack, we’d argue.

So, necessity being the mother of invention, we created the BiY Inspired Awards and yesterday held an awards lunch for more than 70 people at the beautiful Met Hotel in Leeds.

Louise opened with some facts about small businesses from the Government’s latest analysis:

of the 4.5m businesses in the UK, 4.3m employ less than 10 people
those businesses account for 32% of business turnover and employ 18% of the workforce
in Yorkshire there are 354,000 businesses. A whopping 99.7% of these employ less than 249 people

That’s an amazing contribution to our economy, providing jobs and working with the larger corporations which seem to get so much coverage in [...]

What not to do at an awards ceremony

There’s been a fair amount of coverage about what happened at the Scottish Hair & Beauty Awards earlier this week, so we were inspired to write our top ten things not to do at an awards ceremony.

1 – Flash your bottom (okay, so this one was inspired by the Scottish awards ceremony story)
2 – Drink too much. A glass or two is good, staggering on stage, not so much (for more potential consequences, see 1 above)
3 – Be ungracious in defeat. No one likes a sore loser
4 – Heckle or boo. Just rude
5 – Leave after your category winner has been announced. Also rude. Why not stay and make the most of the evening?
6 – Make a 10 minute acceptance speech. The opportunities for acceptance speeches are quite limited these days, but if you get one the KISS theory is probably best (Keep It Short & Sweet)
7 – Wear fancy dress. Unless that’s the dress code (and if you know of an awards for which it is, let us know!)
8 – Not listen properly to the compere. Major embarrassment might follow if you make your way to the stage and haven’t, in fact, won
9 – Wear something see-through. Rihanna might get away with doing it intentionally, but we’re guessing you don’t want the bright stage lights to reveal what’s underneath your outfit
10 – Swear. On stage or off, it’s probably not the best way to impress

And it’s not just business awards which are fraught with problems, check out this Radio Times article packed with videos from when celebrity awards ceremonies have gone wrong.